You have massive amounts of data from your social and/or mobile apps. But, are you focusing on the right data to optimize your customer economics?

The rise of social and mobile applications has given way to big data in those spaces. We recently hosted a tech talk on the topic. Kontagent executives, CEO Jeff Tseng, CSO Josh Williams, along with Entrepreneur-in-Residence at Battery Ventures, Todd Papaioannou spoke on these points:

• Big data is a marketing buzzword. Find out what it means and why the industry needs a new term to define this burgeoning market.
• The future is data science–and the skills to sequester, analyze and provide meaningful insights to decision makers through sharp business acumen is only going to be more in-demand as companies struggle with ‘finding that needle in a haystack’ and acting on real-time data.
• LTV modeling is crucial in developing an accurate picture of your business performance. Industry-wide models are extremely complex because each company has its own factors for analyzing user behavior.
• From social to mobile, developers want to be where their users are. Key metrics that are platform-agnostic but fundamentally user-centric are highlighted.

Great turnout, and we’re looking forward to our next event soon in our new office space! Any requests on topics next? Drop us a line!