We’re very proud to announce kSuite DataMineTM for Analysts, an industry-first, hosted, out-of-the-box data mining option equipping data analysts with unlimited query powers to help social gaming and mobile app developers better engage and monetize users.
It was built on our mantra that data should be accessible. To make the best decisions and move business forward, everyone—from analysts to developers to marketers to CEOs—needs access to the most actionable data.
Equipped with kSuite DataMine and basic knowledge of SQL, you now have free rein to ask questions, test hypotheses, and slice and dice data in any way you wish to uncover information that can be used to help prevent churn, drive in-app engagement, maximize virtual goods sales, analyze user cohorts over time, and more. kSuite DataMine makes it possible to answer questions such as:
- What last three actions did users take before they uninstalled or failed to return?
- What last five behaviors did users exhibit before purchasing virtual goods?
- What are the purchase habits of my highest-value gamers or users?
- Who are my most viral users, and how can I use that information to attract more of them?
- What unusual spending patterns or other behaviors signal the presence of fraud or other anomalies?
Sounds awesome, right? We’re receiving some positive feedback for kSuite DataMine, too. Check it out:
In VentureBeat’s article, Kontagent Launches Its kSuite DataMine Analytics Tool for Monetizing Mobile Games, author Dean Takahashi wrote that kSuite DataMine is “a new layer of flexibility and analysis” that will:
…give social and mobile developers a dashboard so that they can better engage and monetize users. The tool is aimed at database experts, and it allows them to craft their own data queries so that they can extract the most interesting information about users on an anonymous level…
[G]ame companies and app developers can tune their virtual economies and extract more money out of users. The technology is the same that Facebook uses to mine its own database. This data analysis can give developers a good answer about what is the exact cost of user acquisition. That’s important as torrid growth slows down for a lot of applications.
In GigaOm article, Kontagent Turns Data Mining into SaaS for Mobile Apps, kSuite DataMine’s touted as a “smart move”:
What makes it so smart is Kontagent’s realization that out-of-the-box analytics dashboards can only do so much. Even though most startups working in the space have some skilled data scientists on board building the backends that power the pretty metrics and dashboards users see, the applications will always be limited to a select number of broadly applicable and pre-determined features. But that means a lot of wasted data, and a wasted opportunity to facilitate users’ curiosity.
The newest release of kSuite also adds the kSuite Processed Data API, which enables key metrics generated by the Kontagent platform to be integrated into custom tables, spreadsheets or other applications for more flexible, granular analysis. With the ability to automatically refresh the processed data and metrics, you can gain insights more quickly without having to manually pull and export your data sets into third-party tools.
To learn more, go to http://www.kontagent.com/solutions/datamine.
About the author: Catherine Mylinh is a member of Kontagent’s storytelling team, where she is head of PR, brand and content marketing. She is also the Editor-in-Chief of kScope. In her former life, Catherine was a news anchor for CBS and NBC. She credits her journalism and computer science roots—she was once a programmer!—for her love of learning and writing about all things high tech. You can contact Catherine at @cat_mylinh.