You are a mobile applications marketer. You spend $100,000 on 200,000 installs for your app. Fifty cents per install. Not bad, considering the market average is just over $1, right?

Well, it is certainly not a sure thing for your business’ ROI if you are a free-to-play (F2P) app that relies on in-app purchases as your monetization strategy. The concept of  F2P describes any type of app that is free to install, including mobile commerce and other types of apps.

The bottom line: Not all installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Read the entire article on Mobile Commerce Daily.

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About the author: Dan Kimball is Kontagent’s CMO and resident storyteller. His drive to make sense of complex concepts and solutions comes from his unique background in philosophy, quantitative research and brand marketing. You can contact Dan at: @dmkimball05.