Thanks to all who attended the inaugural Kontagent Konnect User Conference May 30-31. We had a great turnout; hundreds of folks–many of them thought leaders from the social and mobile app development space–joined us for the two-day event.
On Day 1, we hosted intensive workshops and in-depth product training of Kontagent kSuite. Sessions included User Analytics: What Is It and Why Is It Important to Your Business? and A/B Testing Implementation and Measurement Best Practices.
On Day 2, we welcomed C-level execs, analysts, developers, marketers, investors and others who are interested in using data to build customer lifetime value. We kicked it off with a keynote from Kontagent CEO Jeff Tseng, followed by sessions such as Benchmarks and Trends: A Playbook for Your Business, Hot Trends in VC Funding: The Gaming and App Sectors and Marketing and User Acquisition by the Numbers. (Our presentation on the seven deadly sins of big data was covered in the press.)
We’ve got a ton of great content from the conference that we’re compiling and will be sharing with you shortly. If you want to be notified when it’s available, subscribe to the kScope newsletter. (Enter your email address in the “Join Our Newsletter” field to your right. >>>)
In the meantime, here are a few photos from the event and party. We hope to see you at Kontagent Konnect 2013!
Clockwise, starting left: The Ferry Building Clock Tower on The Embarcadero; Kontagent Konnect 2012 was held at the Hyatt Regency. Conference guests enjoyed shops and restaurants along The Embarcadero; Kontagent's Jayanth Raman welcomed guests to the conference.
Clockwise, starting top-left: The calm before the storm--Kontagent employees prepped the registration desk; Kontagent's Aaron Huang chatted with AdColony's Bryan Buskas; Jogonaut's Melanie Ceder and Jonathan Boyle checked out the conference agenda; Kontagent's Shalin Mantri and Alyssa Simpson conducted user sessions.
Top-left: Kontagent CEO Jeff Tseng's keynote was on the company's vision of customer lifetime value. Bottom-left: Kontagent's Martin Colaco discussed industry benchmarks and trends. Bottom-right: Kontagent President and CSO Josh Williams reviewed the "seven deadly sins of big data."
Top-left: Kontagent's Erik Lewis presented a session, "Predicting Your Customer Economics: Modeling cLTV and Acquisition Costs." Bottom-right: Kontagent's Jason Wu's session was called "Timeline and Funnel Analysis: Minimize Drop-Off, Maximize Engagement."
Clockwise, starting top-left: Kontagent VP of Product Evin Levey gave attendees an overview of the product road map; Kontagent's Director of Professional Services Lin Wang spoke about using data to drive business profits; attendees gathered for coffee breaks between sessions.
Top-left: "Hot Trends in VC Funding: The Gaming and App Sectors" was a popular session. Panelists included: Eric Goldberg, Managing Director, Crossover Technologies; Nabeel Hyatt, Venture Partner, Spark Capital; Roger Lee, General Partner, Battery Ventures; Tim Lee, Partner, Sequoia Capital. Top-right: Kontagent's Landon Clark greets guests on the main floor. Bottom: Attendees listen to the VC panel.
Top-left: Kontagent's Catherine Mylinh led a panel discussion with VentureBeat/GamesBeat lead writer Dean Takahashi and fortyseven communications' Chris Kramer on using PR and media to launch products and apps, and to drive leads and installs; Top-right: Kontagent's Shalin Mantri spoke about user analytics and its role for businesses. Bottom: Attendees at the media panel discussion.
Kontagent's Maggie Myslinska led the panel discussion, "Mobile User Acquisition Attribution: Problem Solved." Panelists included Maria Alegre, CEO and Co-Founder, Chartboost; Bryan Buskas, VP of Marketing and Sales, AdColony; John Dionisio, Marketing Analytics & User Acquisition, Gaia Interactive.
Clockwise, starting top-left: The two-day conference ended with a casino-themed dinner and cocktail reception at the Hyatt's Atrium. Kontagent's Dave Chang and Alex Lee entertained Sheridan Hitchens (middle); Kontagent's Maggie Myslinska prepared for a video interview on the Mobile Acquisition Transparency Alliance (MATA); guests readied their bets as Kontagent's Farlan Dowell looked on (right).