Many of the metrics we measure in social apply to mobile users, too.

If you’re developing or have launched a mobile app, are you tracking it properly to ensure that it’s profitable? Do you know what metrics are important, and how to track them?

The remarkable thing about mobile apps is we’re not starting from square one, like we did several years ago in social. Because we now have years of experience developing successful social games, we can hit the ground running in mobile–because many of the same metrics from social games apply to mobile apps.

This is especially true when it comes to the what we call the ARM funnel of Acquisition, Retention and Monetization. It’s the analytics framework by which our social customers have used to develop and iterate their games–and has helped to make them successful. When it comes to mobile devs, here are some metrics in social they can use to improve their apps in mobile: Continue Reading…