Posts Categorized: Kontagent Konnect

Jogonaut CEO on Using Data-Driven Game Design to Acquire High-Value Players

Author icon Catherine Mylinh|Comments icon 0

Jogonaut is a social gaming company. Its debut title, OJO AGENT, is aimed at mid-core gamers who are predominantly male ages 21 to 39. In OJO AGENT, players act as sports agents who must pitch and sign real athletes as clients. The game is built using HTML5 and serves as both an interactive platform for players to enjoy a social sports game and a marketing platform for some of the world’s biggest brands.

We spoke with Jogonaut Founder and CEO Barry Carpe on the importance of data-driven design, and how he’s using analytics to continually provide the best user experience to his players. He also shared some great game marketing and development tips. Continue Reading…

Up the Ante: Stay Ahead in Social and Mobile Casino Games

Author icon Catherine Mylinh|Comments icon 0

“More social and mobile game developers [will] try to cash in on the slots and bingo craze and more land-based casino brands [will] look at social and mobile acquisitions and licenses.”
-Inside Social Games, March 2012

A new breed of gambler is emerging
The 20- and 30-somethings who grew up with Facebook and Twitter are social. They shop online. They use their mobile phones to “check in.” They share their lives with their friends worldwide, in real time. And, now, they expect their gambling experience to follow suit.

For social casino game developers, this trend represents enormous opportunity. Some of these new gamblers are whales, but most are minnows. Who’s going to catch the whales? The hunt is on. Continue Reading…

Game Dojos: Developing Games without Analytics is like Driving with Dim Headlights at Night

Author icon Catherine Mylinh|Comments icon 0

Ann Burkett knows a thing or two about games. She’s a game developer who has worked with Macromedia Shockwave.com, Crafted Fun, Quizmonster and Zynga. Burkett also founded the HTML5 Developers Conference, Bay Area Game and App Developers Group, Games.js, SF Mobile Dev and chairs the Silicon Valley IGDA. And, she’s also also starting development on another game.

Now she’s spearheading Game Dojos, a San Francisco-based game start-up accelerator which offers a three-month mentor program to game start-up entrepreneurs. Through Game Dojos, you’ll meet many of the movers and shakers in the industry, learn how to optimally monetize your games, and even get help with funding, if that’s what you need.

We recently spoke with Burkett about what you can learn from the program, and how you can take advantage of the thousands of connections from Game Dojos’ staff and mentors. She compares developing games to driving a car, and here are her thoughts: Continue Reading…

Gaia Online CEO on Important Mobile App Metrics to Track

Author icon Catherine Mylinh|Comments icon 0

Gaia Online CEO Mike Sego discusses the lessons he learned in social app development that Gaia is applying to mobile.

Happy New Year!

Here at Kontagent, we’ve helped hundreds of social customers win by helping them gain better insights into their users’ behaviors. And, we have even more exciting product features planned this year. (Sign up for our newsletter for the latest Kontagent news and updates.)

We’re always improving our already-powerful, best-in-class analytics platform. We’ve been leveraging our knowledge and experience to help many of our social customers make a successful transition into the mobile space, too.

Whether you’re in the early stages of developing a mobile application, or you’ve already launched it and have a substantial user base, looking to social app developers for a history lesson on how to do it right can give you a huge head-start, and greater chance at success.

Kontagent Konnect Interview:
Gaia Online CEO Mike Sego

Gaia Online has been able to do this with Monster Galaxy–a hit on both Facebook and iOS. In the first installment of our Kontagent Konnect Executive Interview Series, we spoke with CEO Mike Sego on how the company is applying many of the lessons it learned in social to mobile, including:

  • The metrics that are most important to succeeding on mobile
  • How to monetize on the F2P model
  • How to successfully split-test on iOS (yes, it is possible!)
  • Other tactics used to keep players engaged and coming back for more Continue Reading…