Posts Categorized: Uncategorized

kSuite Just Got A Lot More Flexible

Author icon Catherine Mylinh|Comments icon 2

We’re always striving to give our customers better access to the data they need. So, today is a great day for serious number crunchers and data geeks.

We’re very proud to announce kSuite DataMineTM for Analysts, an industry-first, hosted, out-of-the-box data mining option equipping data analysts with unlimited query powers to help social gaming and mobile app developers better engage and monetize users.

It was built on our mantra that data should be accessible. To make the best decisions and move business forward, everyone—from analysts to developers to marketers to CEOs—needs access to the most actionable data.

Equipped with kSuite DataMine and basic knowledge of SQL, you now have free rein to ask questions, test hypotheses, and slice and dice data in any way you wish to uncover information that can be used to help prevent churn, drive in-app engagement, maximize virtual goods sales, analyze user cohorts over time, and more. kSuite DataMine makes it possible to answer questions such as:

  • What last three actions did users take before they uninstalled or failed to return?
  • What last five behaviors did users exhibit before purchasing virtual goods?
  • What are the purchase habits of my highest-value gamers or users?
  • Who are my most viral users, and how can I use that information to attract more of them?
  • What unusual spending patterns or other behaviors signal the presence of fraud or other anomalies?

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Kontagent kScope Social & Mobile News Weekly Roundup

Author icon Catherine Mylinh|Comments icon 0

Can social gaming influence the presidential election?

Big data needs data scientists, or quants, or Excel jockeys
No wonder big data is hot in venture capital this year. Forbes has been running a series on big data, and many of the business leaders it has interviewed say “people underestimate the degree to which big data can fundamentally change their business.”

What was especially interesting is that while technology has made storing and aggregating data much faster and more affordable, some of these experts say “keeping the data in its raw form can provide insights into long tails, allowing firms to identify and target relatively small cohorts that fall outside the normal distribution… when you get down to the everyday work of data scientists and analysts, in a very quiet average work-a-day way, they are finding a lot of insights that are becoming increasingly critical to the way companies are doing their business.” Read full article.

We’ve seen this firsthand. At Kontagent, our data scientists have been instrumental in providing insights to our hundreds of social customers. (We process millions of messages daily.) We believe, while data is awesome, you need domain expertise to make sense of it all. That’s Moneyball lesson #3: Look at the data that really matters; it may not be obvious at first. Continue Reading…

Mobile App Developers: You Don’t Have to Start at Square One

Author icon Conor Nash|Comments icon 1

 

Many of the metrics we measure in social apply to mobile users, too.

If you’re developing or have launched a mobile app, are you tracking it properly to ensure that it’s profitable? Do you know what metrics are important, and how to track them?

The remarkable thing about mobile apps is we’re not starting from square one, like we did several years ago in social. Because we now have years of experience developing successful social games, we can hit the ground running in mobile–because many of the same metrics from social games apply to mobile apps.

This is especially true when it comes to the what we call the ARM funnel of Acquisition, Retention and Monetization. It’s the analytics framework by which our social customers have used to develop and iterate their games–and has helped to make them successful. When it comes to mobile devs, here are some metrics in social they can use to improve their apps in mobile: Continue Reading…

Building a Killer Mobile App: Appeal to the 7 Deadly Sins (and Other Things We’re Learning)

Author icon Catherine Mylinh|Comments icon 3

Many of us are trying to crack the code on building a killer mobile app business.

“If it doesn’t feed one of the seven deadly sins, it will not be addictive,” Mayfield Fund’s Tim Chang told an audience of mobile developers and marketers at Open Mobile Summit.

Chang was leading a panel discussion on the exploding app market, and all the opportunities yet to come. In the past four years mobile apps and advertising has gone from a $700 million market to an estimated $12 billion market this year. We all want a slice of that pie. While Chang’s advice is good, as you develop your app, here are some other things to consider:

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Gamification in Brand Marketing

Author icon Catherine Mylinh|Comments icon 0

Gamification is a hot topic these days. The technique, which involves using game mechanics and dynamics to create rich, engaging and long-lasting experiences for end-users, got its start in social gaming. Now, gamification is making its way into the mainstream, from social sharing to leader boards to badges to digital currency.

Kontagent CMO Dan Kimball attended the Pivot Conference in NYC, where he spoke with brand leaders who are using gamification to engage their audiences in an effort to bridge the gap between their brands and the rising social consumer.  Dan was joined on stage by other noted experts in the space, including:

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