The page view is dying a slow, painful death.
That was the bold claim Dan made in November in his post, Page Views Don’t Pay Your Bills… Your Customers Do. (Or users. Or players. They’re good at paying, too.)
It seems we’re not the only ones who believe this.
Andrew Edwards from ClickZ wrote this interesting article, which not only supports Dan’s statement but also mentions Kontagent as one of the companies that’s pioneering the way we measure user engagement in this new world of social and mobile apps. We’re republishing the article with Andrew’s permission:
Web Officially Dead: Sources
San Francisco—In early March, 2012, the venerable Web Analytics Association changed its name to the Digital Analytics Association. Announced at the San Francisco eMetrics conference by none other than analytics ubermensch Jim Sterne, the name change confirmed rumors the Web is officially dead. After a period of lying in-state in Switzerland, services will take place at the old headquarters of Uunet, an ancient provider of bandwidth now remembered only by a weathered stelae in suburban northern Virginia.
If you detect liberal exaggeration above, as well as a bit of fabrication, you’re right. But the kernel of the story is true. The WAA is now the DAA, and for good reason. In fact, many would say it is late in renaming – though I would quibble with that given the lightning speed of change in the digital industries.
Some may say it’s not only overdue but also obvious. We’re hurtling down the information superhighway at speeds equivalent to that of a Bugatti Veyron now, with air dams deployed just to keep us from flying. And yet, as we speed into the “Big Data” mountains and deploy customer-location GPS systems unheard of in a simpler day, we may have failed to notice a few placards along the way: for while the Web may be “dead,” we are still relying on it as the bedrock delivery mechanism for content. Therefore, those placards must be saying something like “Long live the Web!”
So really, it isn’t that the Web is dead – it’s just that we are at last admitting to some of its underlying problems, and are, in fact, beginning to leverage ourselves beyond them. Continue Reading…
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