Moving Beyond Traditional Web Analytics

Author icon Catherine Mylinh|Comments icon 2

Your users may be engaged, but are they being monetized?

Another great article about moving beyond traditional Web analytics.

Fast Company blogger Shawn Graham takes a look at the changing landscape of user analytics; we are now inundated with customer data, but we need to sift through it to figure out what’s meaningful–and that can be daunting.

In Are User Behavior Analytics the Real Predictors of Customer Engagement?, Graham credits social gaming start-ups with pioneering the process. It’s no longer about the page views; game developers have learned to “rapidly interpret and develop meaningful insights from billions of data events each day. They [use] customer data to drive engagement, fuel product development, improve the user experience and ultimately increase ROI.”

Other industries can take advantage of this, too. “Businesses now have an unprecedented opportunity to deeply understand and optimize their customer economics,” says Kontagent President and Chief Science Officer Josh Williams.

Williams says businesses need to find the levers that “drive effective user acquisition, engagement, retention and monetization…by acting on real-time insights that affect their bottom line.” It will be the only way to survive in this new Web 3.0 world.

Does customer engagement really lead to increased revenue?
We’d like to take the old-school vs. new-school analytics topic a step further. Continue Reading…

Welcome to the Kontagent Kaleidoscope: A Blog on Big Data Patterns in Social, Mobile and Web

Author icon Dan Kimball|Comments icon 1

You need the right lens to look at big data effectively.

Imagine you are two inches tall, and you are inside a giant kaleidoscope. You’re nose to nose with thousands of little bits of color. Lots of different shapes and sizes of all different materials and compositions. You sift through the pieces and try to form patterns. After trying your hardest to move the pieces around, you realized you’re too deep in the pile to identify any discernible patterns. You simply don’t have the ability to step away to gain perspective, while at the same time arrange the pieces in a way that makes visual sense.

What you need is the right lens. You need a simple way to peer into the pile and analyze its structure and composition. You also need to be in a position where you can creatively manipulate its appearance, pivoting your view in any way, and forming new patterns each time. Continue Reading…