Your users may be engaged, but are they being monetized?

Another great article about moving beyond traditional Web analytics.

Fast Company blogger Shawn Graham takes a look at the changing landscape of user analytics; we are now inundated with customer data, but we need to sift through it to figure out what’s meaningful–and that can be daunting.

In Are User Behavior Analytics the Real Predictors of Customer Engagement?, Graham credits social gaming start-ups with pioneering the process. It’s no longer about the page views; game developers have learned to “rapidly interpret and develop meaningful insights from billions of data events each day. They [use] customer data to drive engagement, fuel product development, improve the user experience and ultimately increase ROI.”

Other industries can take advantage of this, too. “Businesses now have an unprecedented opportunity to deeply understand and optimize their customer economics,” says Kontagent President and Chief Science Officer Josh Williams.

Williams says businesses need to find the levers that “drive effective user acquisition, engagement, retention and monetization…by acting on real-time insights that affect their bottom line.” It will be the only way to survive in this new Web 3.0 world.

Does customer engagement really lead to increased revenue?
We’d like to take the old-school vs. new-school analytics topic a step further. Continue Reading…