2012 has been a banner year
As we gear up for what promises to be an even more exciting 2013, I wanted to reflect on some of our major milestones and reaffirm our commitment to providing you the key analytics and insights needed to drive your success.
From social to mobile to multiscreen
We got our start in the social gaming space five years ago. We’ve worked with thousands of game studios who developed apps for social platforms such as Facebook and Tencent. These developers are light years ahead when it comes to using data to test and improve their app experiences to increase acquisitions, engagement, retention, monetization and brand loyalty among their users.
In working with them, we’ve been able to write the playbook on app development–and the best practices that work for mobile.
Here are some of the lessons we’ve learned: Continue Reading…